Brand Identity for concierge services.

Working together, Draward developed a corporate identity for the company Uptown Butler which specializes complete household care and managment for Apartment, condo’s and Estates, Pet Care from Dog Walks to Pet visit’s, Packing/Unpacking, Move Coordination, Personal Shopping and more.

The branding process began with the logo design. Inspired by New York town & concierge formal wear symbol referring to the company name, complemented by a professional and clean typography gave the company a luxury tone and became an ideal starting point for further design work.

Project include: Logo Design, Corporate Identity, Stationery Design, Brand Guidelines, Website.

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Corporate Identity Business Package Design