Brand’s visual identity is more than just a professionally designed logo, well-researched tagline or a custom-made business card. It’s a corporate identity system of different elements. For companies, this should generate results and help with business communication and message with their customers. Through the visual identity customers and company establish the relationship with a brand name.
Are you building the new brand or simply redesigning the old one, your brand’s visual identity is playing the critical role. Visual identity design has a visual aspect of branding. The visuals are what customers see first, and this is how companies influence them.
Corporate Identity ideas and how to improve your visual identity
- Be modern. By word “modern” I mean that company has up to date visual design look. If your business didn’t make any changes within 5-10 years, it would be a right time to think about the redesign. I don’t have to be the complete redesign, but a slight facelift will help your business to grow.
- Be consistent. Your visual identity should be consistent everywhere. This makes your brand memorable to your customers. Check your stationery, social media, employees signatures, etc. by yourself or use professional services to create an audit of your corporate identity. It’s important to remember that inconsistency in visual identity makes confusion to customers. When you care about your business, consistency in brand design ensures that company message remains clear and straightforward.
- Be visible. This is a very relative measurement. Being visible is more like to be eye-catching and memorable. Each company’s business is unique by itself, but the visuals make company distinct from each other. For customers companies in your industry may look similar. Look for possibilities where you can be different from your closest competitors and do everything possible to improve your exposure.
As the visual identity designer, I appreciate companies who willing to change. Visual identity is the way business can show they care about their customers.